In Pursuit of Mastery

I’ve been tweaking a few things with the look and feel of the brand.

I like the colors, it reminds me of a private library or study; old paper, journals, leather-bound books, the smell of coffee, whisky and even some sweet tobacco. The kind of place I imagine having where I spend time each day studying, expanding my mind, enjoying a good read, or maybe even a peaceful nap while classical music plays in the background

I’m also reminded of training, hard training. Indoors and outdoors. Dirt, sweat, blood, canvas, chalk, leather, wood and iron, brass and lead. The kind of place I imagine having where I can spend time each day training and pushing myself; understanding and pushing past my self-imposed limitations with loud music in the background.

You’ll notice the picture of Leonidas, from the movie, “300”, accompanied a quote from the Stoic philosopher, Epictetus which reads, “First, decide who you would be, then do what…

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